The Beer Store
The Most Underrated Bar On Your Street
Challenge: Millennials aren’t choosing The Beer Store as their go-to drinks destination.
Insight: By your 30s, the all-night party doesn’t hit like it used to. You’re over the lineups and overpriced cocktails - now it’s about comfort and convenience.
Idea: Reimagine The Beer Store as the most underrated bar on your street: no crowds, no hassle, just great brews.
OOH
Social
Experiential
We’ll launch pop-up Beer Store bars in neighbourhoods surrounded by other millennial favourites like coffee shops and home decor stores. Inside, it’s a full Beer Store experience with sampling stations, comfy seating, and music at a reasonable volume.
A relaxed bar atmosphere where you can actually enjoy your drink?
We’ll cheers to that.
Art Director: Victoria Drobot