The Beer Store

The Most Underrated Bar On Your Street

Challenge: Millennials aren’t choosing The Beer Store as their go-to drinks destination.

Insight: By your 30s, the all-night party doesn’t hit like it used to. You’re over the lineups and overpriced cocktails - now it’s about comfort and convenience.

Idea: Reimagine The Beer Store as the most underrated bar on your street: no crowds, no hassle, just great brews.

OOH

Social

Experiential

We’ll launch pop-up Beer Store bars in neighbourhoods surrounded by other millennial favourites like coffee shops and home decor stores. Inside, it’s a full Beer Store experience with sampling stations, comfy seating, and music at a reasonable volume.

A relaxed bar atmosphere where you can actually enjoy your drink?
We’ll cheers to that.

Art Director: Victoria Drobot

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